Instead, choose something that’s mobile-friendly, because 93% of videos on Twitter are viewed from mobile devices. With that said, just Tweeting out the coolest new video might not be a good idea. There’s something about it that’s truly special. In other words, people love to share video on Twitter. In particular, they are 3X as likely to be retweeted than the ones with a GIF, and 6X more likely than the ones with pictures. Twitter is joining the video arms race!īesides getting a lot of engagement, Tweets that have videos have some of the highest Retweet rates on the platform. In a world where engagement is so important, it’s no wonder that the prevalence of video Tweets is rising. Make Sure You Tweet a Video the RIGHT Way!ĭespite Twitter’s reputation as a primarily writing-focused platform, stats show that video is the most engaging content on Twitter: Tweets with video get 10X as much engagement as those which don’t have a video.How to Embed Someone Else's Video in Your Tweet.
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